by Bruce Turkel | May 13, 2025 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Is Your Leadership Building a Palace or a Circus? Discover how your messaging strategy, behavior, and self-awareness shape your team and determine your leadership legacy. Click HERE to watch: Is Your Leadership Building a Palace or a Circus? Discover how your...
by Bruce Turkel | May 5, 2025 | All About Them, Branding, Bruce Turkel, Building Brand Value, Marketing & Advertising
Is Brand USA Good or Bad? The Truth About Belief Branding isn’t about morality. It’s about the stories people believe and the promises they expect. Click HERE to watch: I’ve had a lot of interesting responses to the last couple of blogs I’ve posted on the USA’s brand,...
by Bruce Turkel | Oct 28, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Brand value is the degree to which an individual or organization’s identity is recognized and valued by others. As such, it is not a single static measure. Rather it’s a dynamically fluid asset that is constantly increasing or decreasing. A good way to illustrate the...
