by Bruce Turkel | Mar 6, 2007 | Branding, Marketing & Advertising
By now you’ve no doubt read about Howard Schultz’s memo to Starbucks’ management bemoaning the loss of the “Starbucks’ experience.” It’s been in Forbes, BusinessWeek, on CNN and all over the blogesphere. It seems as if...
by Bruce Turkel | Feb 14, 2007 | Branding, Bruce Turkel, Marketing & Advertising
3. Make It Simple. How many times have you seen an ad and walked away thinking, “What on earth were they talking about? ” If the message isn’t to the point, consumers simply won’t take the time to figure it out. They have much better ways to spend their time.Of...
