by Bruce Turkel | Nov 24, 2021 | All About Them, Branding, Building Brand Value, Is That All There Is?, Marketing & Advertising
Click HERE to watch the video. Do you remember the first time you rode a bicycle all by yourself? I remember when I did. I hoped up on the shiny blue two-wheeler I got for my birthday and my dad grabbed the saddle and ran alongside me while I furiously pumped my legs...
by Bruce Turkel | Apr 27, 2021 | All About Them, Branding, Building Brand Value, Marketing & Advertising, Sales
As Individual As You Are… Click HERE if you’d rather watch the video. Porsche has been building their iconic 911 sportscar since 1964. That’s more years than any other car in current production. In 2017 Porsche built their one millionth 911. Today...
by Bruce Turkel | Feb 22, 2021 | Building Brand Value, Is That All There Is?, Leadership, Marketing & Advertising
An article in AdWeek Magazine titled “The Survivors” promised, “How to make it as an indie agency in the merger era.” (If you’re not in the advertising business, that means how small, independent advertising agencies can survive without being gobbled...
by Bruce Turkel | Oct 12, 2020 | Uncategorized
Last week I sent out an email titled, “One Quick Question for You,” that asked simply, “What’s the one thing that you’re most interested in improving in your business over the next 90 days?” As I wrote in my last blog, I botched the database link and so...
by Bruce Turkel | Jul 27, 2020 | All About Them, Branding, Building Brand Value, Marketing & Advertising
Recently all of these storied brands have come under protest and scrutiny for being offensive: Aunt Jemima, Uncle Ben’s, Mrs. Butterworth’s, Eskimo Pie, Barbie, GI Joe, the Washington Redskins, the Cleveland Indians, the Atlanta Braves. How about all of...
