by marketing.bruceturkel | Jan 22, 2020 | Branding, Building Brand Value
My plane to Cabo was scheduled to leave at 2:45 and we pulled up to the airport a little less than an hour before that. Gloria was off for the day, and she was nice enough to drive me herself, so we had left the house a bit early to enjoy a quick lunch together before...
by marketing.bruceturkel | Dec 25, 2019 | Branding, Building Brand Value
Newton’s Third Law of Motion states: “Every action has an equal and opposite reaction.” Later, The Byrds rerecorded Pete Seeger’s interpretation of a passage from the Book of Ecclesiastes: “For everything, (turn turn turn) there is a season.” And so, we all believe...
by marketing.bruceturkel | Dec 18, 2019 | Branding, Building Brand Value
An article about Hyundai’s new Genesis in Road & Track Magazine caught my eye: “Genesis has always offered good value. Now, it’s starting to offer an identity.” Reading the first two paragraphs I knew this article was for me. And for you. “Value is great. Money...
