by Bruce Turkel | Nov 28, 2016 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
eBah Humbug.I readily admit that this post is going to piss some people off. Especially the ones who were nice enough to send me the gratuitous greetings that inspired this rant. But please bear with me and read on. You’ll find there’s something valuable here to learn...
by Bruce Turkel | Nov 14, 2016 | Uncategorized
Oscar Wilde was, and is, one of my favorite writers. The reason is simple. I love the way he writes. Whether or not you’ve read much Wilde, you probably love the way he writes too. That’s because many of the adages that we take for granted today were actually quips...
by Bruce Turkel | Sep 27, 2016 | All About Them, Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
L.M. Montgomery, the author of Anne of Green Gables wrote that the most powerful sentences in English are three words or fewer:“He is gone.” “She is dead.” “Too late.” The advertising industry seems to back up a count of three words as well: “Just Do It.” “Think...
by Bruce Turkel | Sep 9, 2016 | All About Them, Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Today it’s time to talk about the third P of creating an All About Them brand, positioning. After all, once you’ve dealt with Price and Product, it’s important to understand what your product stands for. Here’s what your product doesn’t stand for: the function of what...
by Bruce Turkel | Sep 8, 2016 | All About Them, Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
You’ve spent almost all your time getting really good at what you do. College, maybe graduate school. An internship, entry-level job, moving up the ladder – learning, improving your skills, sharpening your abilities. Now you’re running your own business or movin’ on...
