by Bruce Turkel | Feb 2, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
When I went to elementary school on Miami Beach there were just four or five African-American kids in our group. I remember this only because I found out later that there were very few black families living on South Beach and the kids in our class were the children of...
by Bruce Turkel | Jan 20, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
The Folly of Function:We were about eighteen minutes into our morning run when Jen’s running watch and my running watch both started beeping. “That’s two miles.” I said between gasps for air. “Reassuring that the two GPS watches measured our distance exactly the...
by Bruce Turkel | Jan 13, 2015 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Q: When is the best time to plant an oak tree? A: Twenty years ago. Or today. Happy New Year! 2015 is a brand new year and we’re right in the middle of New Year’s resolution month. That means not enough time has gone by to break the resolutions you’ve already made and...
by Bruce Turkel | Dec 30, 2014 | Uncategorized
At the end of every year television and the Internet are inundated with top ten lists – the best top ten lists of this, the worst top ten lists of that – and 2014 is no different.Taking a page out of this time-honored tradition of top ten lists, I thought I’d review...
by Bruce Turkel | Oct 12, 2014 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
The more I write about how critical it is to discover and express both your authentic self and your customers’ deepest desires in your brand, the more questions I get. Many are about how one can discover the true self they should be promoting, or how to know exactly...