by Bruce Turkel | Jul 17, 2009 | Branding, Building Brand Value
A few months ago I made a presentation titled Building Brand Value to a group of industrial service providers. While I spoke there were about 300 people in the room furiously scribbling notes. As soon as I finished talking, a bunch of hands went up and the crowd...
by Bruce Turkel | Jun 18, 2009 | Uncategorized
Like the author of this article, we’re often asked how companies should start using social media. When a link to this piece popped up on Twitter, we thought it was good enough to share with you. VIA MarketPlane: As B2B tech marketing consultants, we spend a good...
by Bruce Turkel | Feb 27, 2009 | Uncategorized
Randy Gage wrote this and it’s the best thing I’ve read about Twitter yet. I think it’s so good I’m reprinting it in its entirety. Thank you, Randy. By Randy Gage February 27th, 2009 So last December I loaded up the car with books, CDs and...
by Bruce Turkel | Feb 26, 2009 | Uncategorized
Maybe you’ve noticed the cryptic messages just to the left of this column. And maybe you’ve wondered what they are. Let me tell you — they are my Twitter posts. Every year on the Internet, something breaks out in a huge way. And those that ride it...
by Bruce Turkel | Feb 9, 2009 | Building Brand Value
I was talking to Mark, my new business guy, and he wanted to know if I respond to the new business leads I find with Google Alerts. When I told him I do, he asked what my success rate was. It didn’t take a second of thought to come up with the answer – almost...
