by Bruce Turkel | Dec 6, 2010 | Uncategorized
It’s funny. Almost everywhere I read and listen, people are talking about the passive income that can be earned selling books and e-books online. Speakers at the National Speakers Association meetings speak about it; magazines such as FastCompany and Wired write about...
by Bruce Turkel | Oct 6, 2010 | Branding, Marketing & Advertising
Do you know how to read musical notation? If you do, you know that when you’re reading music you’re actually reading at least two things simultaneously. Written music tells you what note to play and when to play it. Written language, on the other hand, only tells you...
by Bruce Turkel | Dec 8, 2009 | Uncategorized
I was meeting with a potential client today and all they wanted to hear about was what we could do for them in Social Media. After answering their questions about Twitter, Facebook and Trip Advisor and showing them some of the successful SM programs we’ve run, I...
by Bruce Turkel | Jul 17, 2009 | Branding, Building Brand Value
A few months ago I made a presentation titled Building Brand Value to a group of industrial service providers. While I spoke there were about 300 people in the room furiously scribbling notes. As soon as I finished talking, a bunch of hands went up and the crowd...
by Bruce Turkel | Jun 18, 2009 | Uncategorized
Like the author of this article, we’re often asked how companies should start using social media. When a link to this piece popped up on Twitter, we thought it was good enough to share with you. VIA MarketPlane: As B2B tech marketing consultants, we spend a good...
