Start whistling He’s Got The Whole World In His Hands” because with the introduction of the iPhone, convergence becomes ubiquitous.

Watch these three ads and notice that Apple doesn’t talk about the quality of the phone, the size of the memory, the beauty of the object itself or even the status of carrying one around.
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Instead, they show how this new tool turns impulses into realities, going from viewing a movie to researching dinner to making a reservation.
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If you listen carefully, you can almost hear traditional distribution chains becoming irrelevant.

How are YOU planning on dealing with the certain impact of this new technology?

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