Surprised by the results? The Knowland Group recently released this study, and you can read more about it here. Really talks to our concept of Building Brand Value, doesn't it, where a destination is more desirable because of its brand name.
Surprised by the results? The Knowland Group recently released this study, and you can read more about it here. Really talks to our concept of Building Brand Value, doesn't it, where a destination is more desirable because of its brand name.