The Geico cavemen have become popular enough they've become the subject of a show.
NEW YORK (AP) — Some of the most creative thinking in television these days has nothing to do with comedy or drama. It's about the commercials.
Fueled by a growing sense of desperation, networks are inserting games, quizzes and mini-dramas into commercial breaks. They're incorporating more product pitches into programming. Two experimental programs without traditional commercial breaks will premiere this fall. NBC has even called on Jerry Seinfeld for
help.
This is all being done to stop viewers with DVRs from fast-forwarding through advertisements, or to circumvent those that do. VIA CNN