Have you seen Australia‘s new tourism campaign — So Where The Bloody Hell Are You?
If you live in Dubai, Singapore or Canada you probably won’t. That’s because those countries censored the ad for three different reasons. Canada doesn’t allow beer to be shown on air during certain hours. Singapore censored the word “bloody” and Dubai killed the ads because of the word “hell.”
So far, Australia‘s gotten more free publicity from the controversy surrounding their ad than they ever would have gotten from their ad by itself. I raise my beer to Tourism Australia and say “hell of a bloody good job, mates!”