When Is An Information Booth Not An Information Booth? | Bruce Turkel

Today I spoke at a local university. When I pulled onto the campus I drove past this sign. After a moment, it dawned on me that when an information booth is closed it’s not an information booth at all. It’s just a booth.

And since nobody is looking for a booth, but rather for the answers the people in the booth provide, then when the booth’s empty there’s really no reason to even put up a sign. Unless the sign says: “Go away. We’re not interested in you.”

Think about your business’ front door – whether actual or metaphorical. Does it provide what your customers want and need or has it been created for your convenience?

Which leads to another question – when is an entrance not an entrance?

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