Everyone knows what Marc-Hans Richer did with Oprah and The Apprentice, but did it
work for Pontiac? And will it work for Harley-Davidson now that they’ve recruited him?
“Would anything work to push GM/Pontiac sales up?” you might answer. After all, GM sales fell 7% in the first half of 2007 and Pontiac’s fell 14%.
Off course, auto sales are affected by a number of factors ( brand image, dealer discounts and local dealer promotion are three of the biggest) but it does make you wonder.
Read the whole story here. Thanks to Bob Wright