The definition of unique is unlike any other. You can’t be more slightly unique then you can be a little excellent, a little perfect, or a little pregnant. Unique people do usually not fair well in society. For example, Joan of Arc, Vincent Van Go, Jim Morrison, etc,. Being unique is not a brand.
The myth that we all have to be the best before we go out and sell what we do. It’s commonly known that the best brand is a great product, but this is nonsense because a great product is just cost inventory – If you don’t have a great product or service, then you’re not in business. Even if you do, that doesn’t guarantee anyone will be interested in what you have to sell or say. Sting summed this up very well when he said “The search for perfection. Is all very well. But to look for heaven. Is to live here in hell.”
We’re all too busy thinking about ourselves, that we don’t pay attention to where our brand is going. It’s not about who you know – it’s about who knows you. Making the phone call is not where the business is, it’s in getting the phone call answered. Stop thinking about yourselves and overthinking your brand and start thinking about others.
Watch the video below to discover the importance of going beyond these concepts in order to move your brand forward.
Bruce speaks with confidence and competence while triggering the audience to build solutions, which worked extremely well across our marketing organization.
Bill Melnyk | Brand Director, Grey Goose Vodka
You were the highlight of our meeting! Your subject was right on and through our survey I am getting great reviews on your presentation.
Alvaro Diago | COO, InterContinental Hotels Group
Thanks Bruce! You were a significant part of the success of the event. Thanks for being with us today. We had terrific response from your keynote. Your Mom would be proud! We’ll stay in touch. Thanks again!
Randy Fiveash | Director, Connecticut Office of Tourism
We were looking to inspire our marketing organization and ignite their energy to ‘think laterally,’ and Bruce answered that call! He was the opening guest speaker of our annual marketing summit and he not only delivered on that challenge, but he did so in a sincere, entertaining, educational, and real world way that our team really appreciated. Based on the response of our attendees, we are beyond pleased that we selected Bruce to speak at our summit.
Juan Rovira | Chief Marketing Officer, Bacardi
Many thanks for delivering such a wonderful talk. Your speech and overall performance were fantastic. Many many conference attendees commented on how much they enjoyed your presentation. As you could tell by my opening remarks on Tuesday, what you said had a profound impact on many people in the audience.
William M. Walker | Chairman and Chief Executive Officer, Walker & Dunlop
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