How To Get What You Want.
Each week I collect more and more followers on LinkedIn, and I thought it would be a good idea to reach out to all those folks to promote my new book. Trouble is, I don’t know the best way to do that.
A friend recommended a LinkedIn consultant, so I reached out to them with a simple request:
Thanks to regularly uploading my blog posts onto LinkedIn I now have almost a quarter of a million followers.
My new book – Is That All There Is? – is being released this fall and I would like your help generating referrals and sales with that audience.
Would you find this assignment exciting and interesting? Please let me know at your earliest convenience.
Thank you.
Here’s a portion of what I got back (names removed to protect the clueless):
Dear Prospect,
Thank you for your interest! We would like to speak with you once you’ve reviewed our introductory message and attached services to discuss how we may best assist you.
Our team is here to help you get the visibility and business that you deserve. We coach busy professionals, those in transition and corporate teams to learn the most efficient and effective ways to use LinkedIn as the powerful marketing tool that it is!
Let us coach you to success. Our goal is to position you to gain increased visibility and results! We would welcome the opportunity to elevate your presence and effectiveness on LinkedIn. You and your business should be showing up at the top of search results when members are seeking your expertise. Over 5 billion searches were done last year on LinkedIn. Let’s get you on page one of those searches!
Please review the services attached for options available as to how we may best serve you. Corporate Coaching and/or Speaking Engagement information is available upon request. Time is money – we will save you both!™
Please visit our new website – see the link below! We thank you for your interest and look forward to coaching you to success with LinkedIn.
Really? I have to review their “introductory message and attached services” before I can buy from them?
I made it clear exactly what I want and now it’s my responsibility to “review the services attached for options available” to discover how they may best assist me?
Here’s a clue: they could have best served me by reading my request and then showing me how they could help me get what I want.
Funny thing is figuring out how to help people get what they want has been what I’ve been researching for the last two years.
My new book is titled Is That All There Is? It’s about people our age who reach a level of success in their lives and then decide they want something different. To write the book I interviewed over 45 people who have successfully pivoted their own lives and then featured detailed stories of 14 of them. Is That All There Is?explains why these people were dissatisfied with their lives (hint: it’ almost always one of the Nine Ds), what they decided to do about it (hint: you can’t GET what you want until you KNOW what you want), what worked (hint: you’d probably be surprised how many different paths there are), what didn’t work (hint: you’d probably be surprised how consistent the no-nos are), and what they recommend if you’re interested in exploring your own potential new life (all proven and actionable recommendations).
Unlike the LinkedIn consultants, these fascinating people show you EXACTLY what to do to get what you want.
I just received the first proof copy back from the printer and we’re tidying it up for final production. If you’d like to know more about the book, or if you want to reserve an early copy, just send me a note in the comments box and I’ll put you on the list. I promise I won’t ask you to read an introductory message, I’ll just help you figure out Is That All There Is?
Ok, ok Bruce put me on the list 😉 – Mario Coryell mcoryell@neworg.com
Will do Mario. 2nd proof should be delivered today or tomorrow — I’m very excited.
You are right but you are wrong.
You are right in that they SHOULD have read your very specific request and responded accordingly.
You are wrong in evaluating that “drip” email; this is one terrific way to weed out a lot of bad business. Have someone read the “about us” and watch a video. If they still call you, then the prospect is way warmer.
This makes sense for companies that get 50, 100, or whatever large number of emails and needs to separate the signal from the noise.
The only conclusion is that you reached out to the wrong company. Their business model was not built for you.
Hello Marcelo,
Other readers won’t know this but you’ve been commenting on my blog ever since I started writing it. And every single time you’ve commented, you’ve disagreed with whatever I’ve written. But this time you said I was “right but (I) was wrong.” That means I’ve improved by 50%!! Another ten years and I might write something you’d actually agree with!! Thank you for that.
As always, your points are very well made and I learned a lot from what you wrote. I appreciate you adding your opinion to the discussion. Thank you.
I am interested in an early copy. Do you know when it will be out? Thank you.
I’m proofing it (again) right now Daniel. I’m hoping for a September release date. Thanks so much for your interest.
Me!
I can’t wait to read the new book!
put me on the list
I would like to reserve my early copy! Looking forward to a great read Xo. T.
Please, put me on your list!
Hi Bruce. Put me on the list!
I think that people are getting lazy in selling their services. A call with you would be so much easier than a form at the the beginning.
I will be happy to host a Zoom or an in person event when you launch the book. Let’s talk to when you’re ready.
Cheers to a successful launch!
Best, Jan
Please reserve 25 copies (signed if possible) for me!
I’m intrigued about how to determine and get what I want, and I am not dead yet. So yes, please, put me on the list.
Hi bruce,
I want an early copy of your new book!
Bruce, I would like to be one of the first to buy a copy of your newest book. Let me know when to connect. Peter
Bruce,
Would love to reserve a copy of your book.
Hi Bruce,
Please reserve a copy of your new book. I’m in that place – new me.
Jacqui Colyer
I want a copy!
I of course want an early copy and I already have a list of people for whom I will be purchasing the book!!
Missed opportunity for this consultant!