BRUCE’s BLOG
Why Emotional Intelligence Beats IQ for Success in Business and Leadership
Why emotional intelligence (EQ) is more important than IQ for leaders, entrepreneurs, and professionals. Learn how empathy and purpose drive real results.
AI and the Future of Your Business Innovation
We’re already living in the AI era. In this post, discover how AI is changing business—and how to adapt. From better prompts to deeper connections, find out how to use AI to streamline your work while strengthening your brand’s human impact. The future isn’t about machines. It’s about what you do with them.
Tesla’s Brand Crisis: When Founders Become Liabilities
Tesla is no longer just about electric cars—it’s about controversy. When a company’s founder overshadows the brand, reputation suffers. Learn the key branding lessons from Tesla, Papa John’s, and MyPillow.
Why Earned Money Has More Value Than Passive Income.
Not all money feels the same. A paycheck hits differently than cash in hand. The effort we put in makes the reward more valuable. This post explores why earned money is psychologically more satisfying—and how businesses can apply this insight to branding.
Public Speaking Fear. Why it Feels so Scary.
Public speaking anxiety is more common than the fear of death. But what if you could overcome it? Learn the real reason we fear speaking and the proven techniques to become a more confident speaker.
The Best Advice You’re Not Taking. Lessons from Ed Burns.
Learn why being overly cautious can cost you valuable opportunities and how taking action can create lasting momentum in your career and business. Embrace the advice to action today!
Strategy versus Tactics: The Secret Behind Success in Branding and Messaging
Success in branding isn’t about performance alone. It’s about the right strategy versus tactics. Learn how great writing, storytelling, and messaging create a lasting impact.
Getting More Business is the Key to Success.
Getting more business is the key to success. Discover the myths that hold companies back and the proven strategies to attract clients and grow your brand.
A Branding Success Strategy That Works—Waving Orange Sticks.
Many brands fail because they focus on tactics, not strategy. This post explores why a real branding success strategy requires more than surface-level actions.
Strategy vs Tactics: Why It’s the Key to Success
What’s your strategy? Discover how Discovery Channel and Sun Tzu reveal the secret to balancing strategy and tactics for business success.
Why Homework Kills Deals
When service providers assign ‘homework’ to clients, they create unnecessary friction and homework kills deals. Learn why simplifying the process is essential for winning and keeping business.
The Real Problem with Prospecting: It’s Not What You Think
Most prospecting strategies miss the mark. Learn how to solve the real problem—connecting with your prospects at the right time and creating value they can’t ignore.
Tactics Without Strategy: The Key to Achieving Success in 2025
Tactics without strategy are just noise. Learn how Sun Tzu’s 2,500-year-old wisdom can guide your New Year’s plans for a productive and fulfilling 2025.
Make 2025 Your Business Breakthrough Year: Earning and Learning.
Was 2024 a year of earning or learning? Start 2025 with a business breakthrough strategy for your business. Explore the C.E.O. Framework and learn how to elevate your brand and create unprecedented success.
Christmas Steve and Sleeping Judy.
Relatable holiday hilarity: Read about Christmas Steve and Sleeping Judy, two family mix-ups guaranteed to brighten your holiday season.
We See Things Differently.
A nostalgic story of music, perspective, and community spirit during the Christmas season in Coconut Grove. Discover why seeing things differently matters
Work-Life Balance is Hogwash.
Forget work-life balance! This blog reveals why prioritizing what matters most is the key to achieving your goals and finding fulfillment in work and life.
Jaguar’s Bold Rebrand: Navigating Controversy and Reinvention
Jaguar unveiled a new logo and advertising campaign as part of its shift to an all-electric lineup by 2026. The bold rebrand has drawn both praise and criticism. Here’s what it means for the future of the iconic brand.