BRUCE’s BLOG
Cracker Barrel’s Logo Backlash Isn’t the Point. Brand Responsibility Is.
The Cracker Barrel dust-up isn’t about design. It’s about responsibility, trust, and proof. Here’s how to rebrand without breaking what customers, and investors, value.
MS NOW Rebrand: Why MSNBC Changed Its Name
MSNBC is now MS NOW. Here’s why the rebrand isn’t about flash but about survival, and what your company can learn from it.
Simplify Your Sales Message. Why Over-Explaining is Costing You Sales
Over-explaining kills sales. Learn how a clear, simplified sales message builds trust, drives action, and helps you close more deals.
Astronomer, American Eagle, Sydney Sweeney. The Real Problem Isn’t Marketing. It’s Us.
Astronomer. American Eagle. Sydney Sweeney. These weren’t marketing fails—they were cultural firestorms. This post explores why the real outrage isn’t about brands. It’s about us.
Stop Teaching Calculus to Canaries: Simplify Your Sales Message to Sell More
Stop over-explaining and start closing more deals. Learn how simplifying your message makes your brand more persuasive, powerful, and profitable.
Arrogance Has No ROI: Why Great Brands Always Invite Conversation
Arrogance kills brands. Learn why inviting disagreement is essential to trust, brand engagement, and long-term ROI.
What a Poodle Can Teach You About Your Brand’s Purpose.
What do standard poodles and strong brands have in common? Purpose. Discover what your brand can learn from a working dog bred for real results.
How Led Zeppelin Can Teach Your Brand to Rock.
Led Zeppelin didn’t invent the blues—they reinvented it. Here’s what their sound can teach your brand about timeless relevance and emotional resonance.
Business Is Easy. People Are Hard.
Business is easy—until people get involved. Discover how mastering relationships, trust, and communication unlocks true business success.
Make It Easy: Why Simplicity Wins in Business.
What do eyeglasses, tire shops, and brand trust have in common? Simplicity. This story shows how less confusion leads to more customer loyalty.
A Place For Everything All Your Content, One Elegant App.
All your content, from talks to posts, now lives in one elegant app. Download, explore, and help shape a smarter creator platform—designed for clarity and connection.
Why Smart Brands Invite Imagination.
Why do unfinished condos and Yiddish proverbs matter in branding? Because smart brands invite imagination, and that’s where real connection begins.
AI is the tool. Your voice is the advantage.
AI can create your content, but it can’t build belief. Here’s how to use it to enhance—not replace—what makes you truly valuable.
Never Show a Fool Half Work. Selling the Vision.
Why selling a dream is better than selling the details. Learn how branding, storytelling, and perception shape the future your audience wants to believe in.
Is Your Leadership Building a Palace or a Circus?
Is your leadership building a palace of clarity or a circus of confusion? Learn how messaging and behavior shape team culture and outcomes.
Is Brand USA Good or Bad? The Truth About Belief.
What makes a brand “good”? It’s not values or visuals—it’s belief. Here’s why branding is less about virtue and more about perception.
Talent Alone Won’t Get You Booked. Effort is The Secret to Success.
Talent is essential, but without consistent effort, success remains elusive. Discover how combining both leads to lasting impact in any profession.
What Will You Leave Behind? The Branding Power of Legacy
Legacy isn’t what you leave, it’s what you create. Discover why great branding is about building something that matters long after you’re gone.