BRUCE’s BLOG
Why Homework Kills Deals
When service providers assign ‘homework’ to clients, they create unnecessary friction and homework kills deals. Learn why simplifying the process is essential for winning and keeping business.
The Real Problem with Prospecting: It’s Not What You Think
Most prospecting strategies miss the mark. Learn how to solve the real problem—connecting with your prospects at the right time and creating value they can’t ignore.
Tactics Without Strategy: The Key to Achieving Success in 2025
Tactics without strategy are just noise. Learn how Sun Tzu’s 2,500-year-old wisdom can guide your New Year’s plans for a productive and fulfilling 2025.
Make 2025 Your Business Breakthrough Year: Earning and Learning.
Was 2024 a year of earning or learning? Start 2025 with a business breakthrough strategy for your business. Explore the C.E.O. Framework and learn how to elevate your brand and create unprecedented success.
Christmas Steve and Sleeping Judy.
Relatable holiday hilarity: Read about Christmas Steve and Sleeping Judy, two family mix-ups guaranteed to brighten your holiday season.
We See Things Differently.
A nostalgic story of music, perspective, and community spirit during the Christmas season in Coconut Grove. Discover why seeing things differently matters
Work-Life Balance is Hogwash.
Forget work-life balance! This blog reveals why prioritizing what matters most is the key to achieving your goals and finding fulfillment in work and life.
Jaguar’s Bold Rebrand: Navigating Controversy and Reinvention
Jaguar unveiled a new logo and advertising campaign as part of its shift to an all-electric lineup by 2026. The bold rebrand has drawn both praise and criticism. Here’s what it means for the future of the iconic brand.
The Bold Jaguar Rebrand
Jaguar’s rebrand introduces the ‘JaGUar’ logo and ‘Exuberant Modernism’ philosophy, sparking debate as the brand shifts toward an all-electric future by 2026.
The Worst Kind of Hypocrite.
The worst kind of hypocrite erodes trust and authenticity, damaging relationships and communities. This blog explores the psychological roots, moral contradictions, and far-reaching consequences of hypocrisy, offering insights on how to respond thoughtfully.
It’s Too Easy to Say No
Discover how the simple mantra, “It’s too easy to say no,” can hold you back and how embracing a “yes” mindset can open new doors in both life and business. Through personal stories and insights, learn why saying yes matters and how it can bring unexpected rewards.
Lessons in Want and Regret: Careful What You Wish For
Reflect on the hidden messages and lessons in want and regret in timeless stories like Pagliacci and Richard Cory. Are we truly aware of what we wish for, or do our desires mask a deeper understanding?
Three Interesting Things About You
Discover how blending experiences and achievements in your personal story can enhance your brand and create meaningful connections. Learn how to use three interesting things to create key strategies for becoming a more engaging keynote speaker.
Hurricane Media Hype: The Real Dangers of Overblown Coverage
The Hurricane Industrial Complex thrives on media-driven fear, leading to both panic and dangerous apathy. Discover how exaggerated hurricane warnings can leave you unprepared when the real storm hits.
Mastering the Art of Emceeing. How to ‘Commit to the Bit’ and Engage Your Audience.
At the National Speakers Association Annual Meeting, I used the comedic technique ‘commit to the bit’ to keep the audience engaged. Learn how this concept can take your public speaking and emceeing to the next level.
Why Experts Fail to Apply Their Own Advice
Even the most skilled professionals often struggle to apply their own advice. Explore why experts in business, healthcare, and counseling can solve others’ problems but fail to manage their own.
AI is Creating New Opportunities with BrucE AI
AI is revolutionizing industries, and it’s also reshaping the way we approach branding. Discover how BrucE AI, my generative AI-powered consultant, can provide free, unlimited insights into your most pressing branding challenges.
Why Major Brands Like Meta and KFC Change Their Names
Unlock the full potential of AI for your business! In my latest blog, I dive deeper into how AI and ChatGPT can be practical game-changers for improving your SEO and finding new speaking opportunities. Plus, I introduce BrucE AI—an AI model trained on my 800+ blog posts, videos, and books that allows potential clients to get real-time answers. See how AI can streamline your business and messaging strategy. Ready to learn more? Click here to explore!
Let me know what you think, and feel free to ask BrucE AI your own questions!