BRUCE’s BLOG
Is Your Leadership Building a Palace or a Circus?
Is your leadership building a palace of clarity or a circus of confusion? Learn how messaging and behavior shape team culture and outcomes.
Is Brand USA Good or Bad? The Truth About Belief.
What makes a brand “good”? It’s not values or visuals—it’s belief. Here’s why branding is less about virtue and more about perception.
Talent Alone Won’t Get You Booked. Effort is The Secret to Success.
Talent is essential, but without consistent effort, success remains elusive. Discover how combining both leads to lasting impact in any profession.
What Will You Leave Behind? The Branding Power of Legacy
Legacy isn’t what you leave, it’s what you create. Discover why great branding is about building something that matters long after you’re gone.
America’s Brand Is Declining: Why Our National Story Matters
America’s diminishing brand reflects a deeper narrative crisis. Explore how reshaping our story can restore global confidence and influence.
How Economic Uncertainty Is Quietly Undermining Your Business Impact.
Even if you’re not on Wall Street, economic fear is reshaping your business. Learn how perception, confidence, and messaging are make-or-break in today’s climate.
Why Emotional Intelligence Beats IQ for Success in Business and Leadership
Why emotional intelligence (EQ) is more important than IQ for leaders, entrepreneurs, and professionals. Learn how empathy and purpose drive real results.
AI and the Future of Your Business Innovation
We’re already living in the AI era. In this post, discover how AI is changing business—and how to adapt. From better prompts to deeper connections, find out how to use AI to streamline your work while strengthening your brand’s human impact. The future isn’t about machines. It’s about what you do with them.
Tesla’s Brand Crisis: When Founders Become Liabilities
Tesla is no longer just about electric cars—it’s about controversy. When a company’s founder overshadows the brand, reputation suffers. Learn the key branding lessons from Tesla, Papa John’s, and MyPillow.
Why Earned Money Has More Value Than Passive Income.
Not all money feels the same. A paycheck hits differently than cash in hand. The effort we put in makes the reward more valuable. This post explores why earned money is psychologically more satisfying—and how businesses can apply this insight to branding.
Public Speaking Fear. Why it Feels so Scary.
Public speaking anxiety is more common than the fear of death. But what if you could overcome it? Learn the real reason we fear speaking and the proven techniques to become a more confident speaker.
The Best Advice You’re Not Taking. Lessons from Ed Burns.
Learn why being overly cautious can cost you valuable opportunities and how taking action can create lasting momentum in your career and business. Embrace the advice to action today!
Strategy versus Tactics: The Secret Behind Success in Branding and Messaging
Success in branding isn’t about performance alone. It’s about the right strategy versus tactics. Learn how great writing, storytelling, and messaging create a lasting impact.
Getting More Business is the Key to Success.
Getting more business is the key to success. Discover the myths that hold companies back and the proven strategies to attract clients and grow your brand.
A Branding Success Strategy That Works—Waving Orange Sticks.
Many brands fail because they focus on tactics, not strategy. This post explores why a real branding success strategy requires more than surface-level actions.
Strategy vs Tactics: Why It’s the Key to Success
What’s your strategy? Discover how Discovery Channel and Sun Tzu reveal the secret to balancing strategy and tactics for business success.
Why Homework Kills Deals
When service providers assign ‘homework’ to clients, they create unnecessary friction and homework kills deals. Learn why simplifying the process is essential for winning and keeping business.
The Real Problem with Prospecting: It’s Not What You Think
Most prospecting strategies miss the mark. Learn how to solve the real problem—connecting with your prospects at the right time and creating value they can’t ignore.