BRUCE’s BLOG
The Best Advice You’re Not Taking. Lessons from Ed Burns.
Learn why being overly cautious can cost you valuable opportunities and how taking action can create lasting momentum in your career and business. Embrace the advice to action today!
Strategy versus Tactics: The Secret Behind Success in Branding and Messaging
Success in branding isn’t about performance alone. It’s about the right strategy versus tactics. Learn how great writing, storytelling, and messaging create a lasting impact.
Getting More Business is the Key to Success.
Getting more business is the key to success. Discover the myths that hold companies back and the proven strategies to attract clients and grow your brand.
A Branding Success Strategy That Works—Waving Orange Sticks.
Many brands fail because they focus on tactics, not strategy. This post explores why a real branding success strategy requires more than surface-level actions.
Strategy vs Tactics: Why It’s the Key to Success
What’s your strategy? Discover how Discovery Channel and Sun Tzu reveal the secret to balancing strategy and tactics for business success.
Why Homework Kills Deals
When service providers assign ‘homework’ to clients, they create unnecessary friction and homework kills deals. Learn why simplifying the process is essential for winning and keeping business.
The Real Problem with Prospecting: It’s Not What You Think
Most prospecting strategies miss the mark. Learn how to solve the real problem—connecting with your prospects at the right time and creating value they can’t ignore.
Tactics Without Strategy: The Key to Achieving Success in 2025
Tactics without strategy are just noise. Learn how Sun Tzu’s 2,500-year-old wisdom can guide your New Year’s plans for a productive and fulfilling 2025.
Make 2025 Your Business Breakthrough Year: Earning and Learning.
Was 2024 a year of earning or learning? Start 2025 with a business breakthrough strategy for your business. Explore the C.E.O. Framework and learn how to elevate your brand and create unprecedented success.
Christmas Steve and Sleeping Judy.
Relatable holiday hilarity: Read about Christmas Steve and Sleeping Judy, two family mix-ups guaranteed to brighten your holiday season.
We See Things Differently.
A nostalgic story of music, perspective, and community spirit during the Christmas season in Coconut Grove. Discover why seeing things differently matters
Work-Life Balance is Hogwash.
Forget work-life balance! This blog reveals why prioritizing what matters most is the key to achieving your goals and finding fulfillment in work and life.
Jaguar’s Bold Rebrand: Navigating Controversy and Reinvention
Jaguar unveiled a new logo and advertising campaign as part of its shift to an all-electric lineup by 2026. The bold rebrand has drawn both praise and criticism. Here’s what it means for the future of the iconic brand.
The Bold Jaguar Rebrand
Jaguar’s rebrand introduces the ‘JaGUar’ logo and ‘Exuberant Modernism’ philosophy, sparking debate as the brand shifts toward an all-electric future by 2026.
The Worst Kind of Hypocrite.
The worst kind of hypocrite erodes trust and authenticity, damaging relationships and communities. This blog explores the psychological roots, moral contradictions, and far-reaching consequences of hypocrisy, offering insights on how to respond thoughtfully.
It’s Too Easy to Say No
Discover how the simple mantra, “It’s too easy to say no,” can hold you back and how embracing a “yes” mindset can open new doors in both life and business. Through personal stories and insights, learn why saying yes matters and how it can bring unexpected rewards.
Lessons in Want and Regret: Careful What You Wish For
Reflect on the hidden messages and lessons in want and regret in timeless stories like Pagliacci and Richard Cory. Are we truly aware of what we wish for, or do our desires mask a deeper understanding?
Three Interesting Things About You
Discover how blending experiences and achievements in your personal story can enhance your brand and create meaningful connections. Learn how to use three interesting things to create key strategies for becoming a more engaging keynote speaker.