Bruce Turkel’s Blog

The Power of Stories.

The Power of Stories.

All of a sudden, some occurrences or objects go from being things we thought we had maybe heard of to things we just had to know more about. Why? Noah Yuval Harari wrote: “Fiction has enabled us not just to imagine things, but to do so collectively.” When you’re trying to get attention, build affinity, and generate action for your business, your brand, or yourself, you need fewer facts and more feelings.

I Love the End of the Year

I Love the End of the Year

The new year is a symbolic marker that caps the accomplishments of the past year and opens up all the opportunities of the new one. And the finality of the year ending is the exact right time to finally get everything done.
The end-of-year holidays also make it easier to focus on looking inward and doing me-centered things. That means I have the time to finally get to all the things that I’ve been pushing aside for the past year…

The Real REAL Reason Everyone is Quitting Their Jobs (Updated).

The Real REAL Reason Everyone is Quitting Their Jobs (Updated).

Maybe you’re at turning point. You want to stick with what you know, what you love, but you want to do it differently too. Trouble is, there are so many things you could do and so many different ways to do them that it’s hard to decide which is the correct course. Because if you’re running down every different rabbit hole you come to, pretty soon you have no idea where you’re going or what you’re doing. You can’t pursue everything, you have to pick a lane.
But which one? How do you know what’s the right course to take?
It’s actually quite simple – all you have to do is focus…

Your Next 20 Years

Your Next 20 Years

Maybe you’re at turning point. You want to stick with what you know, what you love, but you want to do it differently too. Trouble is, there are so many things you could do and so many different ways to do them that it’s hard to decide which is the correct course. Because if you’re running down every different rabbit hole you come to, pretty soon you have no idea where you’re going or what you’re doing. You can’t pursue everything, you have to pick a lane.
But which one? How do you know what’s the right course to take?
It’s actually quite simple – all you have to do is focus…

Why is Building Your Business Like Falling Off Your Bike?

Why is Building Your Business Like Falling Off Your Bike?

That instant where everything changes is what Malcolm Gladwell calls “The Tipping Point” — that momentary catalytic mechanism that introduces you to a whole new world of opportunity and possibility. The secret to building a powerful brand can be summed up in three words: All About Them. Simply put, make your brand resonate with who your potential customer is and what they care about. Even better, make your brand help them feel good about themselves and they’ll be all ears when you share your wonderful RTBs.

Da Da Da Dum

Da Da Da Dum

Beethoven’s Fifth Symphony is probably the only classical music masterpiece you can name where you know the title, the composer, and can even sing the piece’s main theme.

What you can learn from Beethoven’s Fifth Symphony is that by carefully and strategically repeating your very own “Da-Da-Da-Dum” pattern, you can help create your masterpiece too.

The Facts are Different, But the Truths Remain the Same.

The Facts are Different, But the Truths Remain the Same.

When I was doing the research and the interviews to write my new book, Is That All There Is, I didn’t really know what I would uncover. I wanted to identify what made successful people want to change their lives, how they had gone about it, and what they had learned. And I wanted to catalog the proven and actionable techniques they had used so you and I could put those very same tools to work for ourselves.
What I discovered is although the facts of our stories are different, our truths are the same. Each of the people I spoke to, and each of the people who comment on my book, all want essentially the same thing – to find their own path to happiness, success, and fulfillment – regardless of what each of those words mean to them.

How To Go Viral.

How To Go Viral.

Going viral is the holy grail every modern marketer chases.
There are many things you can do to TRY to make your campaign go viral. But there is nothing you can do to guarantee your campaign will go viral.
Here are some techniques you can try.
1. Make your content as captivating as possible
2. Create something so entertaining people feel compelled to share it
3. Make your message so provocative people have to pass it on
4. Answer a question that’s on everybody’s lips
5. Tie into a personality or an issue that’s so up-to-the-minute that it commands infinite interest, or
6. Create an image or performance no one’s ever seen before that they can’t turn away from.
But sadly, there are two problems with operationalizing this list:
1. Coming up with something that meets the very high standard of captivating, entertaining, provocative, up-to-the-minute, or novel is really, really hard. And,
2. Once you come up with something, how do you know if it achieves those superlatives until you test it in the marketplace?
As the old saying goes, “if it was easy, everyone would do it.”
So how do we do it? By being honest with ourselves about what who we are, what we’re going through, and what problems we’re dealing with. You see, it’s very likely that if something is waking us up in the middle of the night, it’s keeping lots of other people awake too.
And if it’s keeping so many people up at night, it stands to reason that lots of people will want to hear about it..

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