by Bruce Turkel | Dec 22, 2008 | Uncategorized
Our wish for our clients – and all marketers – is that they focus on the message instead of the sale. Shift your marketing focus away from telling the consumer what we think they need to a message that focuses on what the consumer wants. You want to be successful in...
by Bruce Turkel | Dec 18, 2008 | Uncategorized
From Guest Blogger Jeff Zbar A good lesson in not getting too far out ahead of the masses. If there’s one thing those who are versed in any topic must always remember, it’s that those who follow us or come to us for advice are scattered along the learning...
by Bruce Turkel | Dec 18, 2008 | Uncategorized
VIA guest blogger Owen Frager: Instinctively, every small business owner understands the importance of brand equity, even if they may not be able to define the idea. Marketing-speak aside, brand equity is how your customer recognizes why you are different and better...
by Bruce Turkel | Dec 12, 2008 | Uncategorized
As if anyone needs an excuse to drink these days!
by Bruce Turkel | Nov 14, 2008 | Uncategorized
Twitter, Flickr, Facebook Make Blogs Look So 2004 By Paul Boutin 10.20.08 Thinking about launching your own blog? Here’s some friendly advice: Don’t. And if you’ve already got one, pull the plug. Read the whole article here.
