by Bruce Turkel | Dec 3, 2007 | Branding
Want to build a brand that will mean more to your members than their morning coffee? The first step is to understand that it’s not really about branding at all—it’s about building a relationship. By: Bruce Turkel Starbucks equals community. Apple equals...
by Bruce Turkel | Dec 2, 2007 | Uncategorized
The London-based branding design company, Enterprise IG, part of the WPP Group, decided it was time to change their name and logo. Their solution is “The Brand Union. Those of you who are students of logo design have seen lots of examples where letters are replaced by...
by Bruce Turkel | Nov 29, 2007 | Building Brand Value
Surprised by the results? The Knowland Group recently released this study, and you can read more about it here. Really talks to our concept of Building Brand Value, doesn’t it, where a destination is more desirable because of its brand...
by Bruce Turkel | Nov 29, 2007 | Uncategorized
As our own Mark Trueblood put it, this is very brave advertising for a travel insurance company. Does this make you think about travel...
by Bruce Turkel | Nov 29, 2007 | Marketing & Advertising, Uncategorized
A spokesman from Eurostar claims: “The whole idea is that London is just around the corner. Belgians absolutely love the British and follow them closely.” “The adverts are meant to show how cutting edge London is, the amazing mix.” We’ll let you...
