by Bruce Turkel | Sep 21, 2007 | Uncategorized
VIA New York Times: Gov. Eliot Spitzer introduced a new program to promote tourism throughout New York State to residents of the Big Apple. ” State tourism officials are hoping a revitalized jingle campaign will inspire city-dwellers to pack their bags and head...
by Bruce Turkel | Sep 19, 2007 | Uncategorized
This clever “Share Louisville” campaign was created to encourage Louisvilites (or are they Louisvillians?) to tell their out-of-state friends about the joys and wonders of life in Louisville
by Bruce Turkel | Sep 13, 2007 | Branding
As noted on Reuters, famed big-box retailer Wal-Mart is ditching their long-running slogan “Always Low Prices” and changing it to “Save Money. Live Better.” According to the article, “The new slogan comes as Wal-Mart is incorporating more of an emotional tone...
