by Bruce Turkel | Dec 5, 2007 | Uncategorized
Wonder how to make your video one of the most watched? Here are some of the secrets. (you’ll quickly recognize that many of them are probably not what you’d be willing to do unless the ends really do justify the means). Read the secrets here. Secret #1:...
by Bruce Turkel | Dec 3, 2007 | Branding
I once told my mom that when people say AMF it means “Adios, My Friend.” Although that interpretation is only 1/3 accurate, it is certainly closer than Spirit Airlines tongue in cheek explanation that MILF stands for “Many Islands Low Fares.” Got to give them credit—...
by Bruce Turkel | Dec 3, 2007 | Uncategorized
They say nothing can kill a bad product faster than good advertising. What do you think good advertising would do to this product? And yes, it is actually called the “Rock and Roll.” I wonder if it comes preloaded with Abba, Milli Vinilli and Britney Spears?
by Bruce Turkel | Dec 3, 2007 | Branding
Want to build a brand that will mean more to your members than their morning coffee? The first step is to understand that it’s not really about branding at all—it’s about building a relationship. By: Bruce Turkel Starbucks equals community. Apple equals cool. BMW...
by Bruce Turkel | Dec 2, 2007 | Uncategorized
The London-based branding design company, Enterprise IG, part of the WPP Group, decided it was time to change their name and logo. Their solution is “The Brand Union. Those of you who are students of logo design have seen lots of examples where letters are replaced by...
