by Bruce Turkel | Nov 29, 2007 | Building Brand Value
Surprised by the results? The Knowland Group recently released this study, and you can read more about it here. Really talks to our concept of Building Brand Value, doesn’t it, where a destination is more desirable because of its brand name.
by Bruce Turkel | Nov 29, 2007 | Uncategorized
As our own Mark Trueblood put it, this is very brave advertising for a travel insurance company. Does this make you think about travel insurance?
by Bruce Turkel | Nov 29, 2007 | Marketing & Advertising, Uncategorized
A spokesman from Eurostar claims: “The whole idea is that London is just around the corner. Belgians absolutely love the British and follow them closely.” “The adverts are meant to show how cutting edge London is, the amazing mix.” We’ll let you...
by Bruce Turkel | Nov 29, 2007 | Uncategorized
This is a great page that rates Visitors Bureau websites around the nation. If people take this kind of time to notice the differences, maybe the lower tier sites should too!
by Bruce Turkel | Nov 26, 2007 | Uncategorized
