by Bruce Turkel | Jun 20, 2007 | Uncategorized
Technology is forcing Hollywood to move beyond its traditional distribution channels of movie, television and more recently the Internet, to more diverse offerings, including wireless. This fact was highlighted at last week’s Digital Hollywood conference where...
by Bruce Turkel | Jun 20, 2007 | Branding
MTV Networks now allows advertisers to tweak their media buys in real time. The world of convergence continues as “old world” media figures out new ways to compete in the world of Google. VIA Advertising Age.
by Bruce Turkel | Jun 19, 2007 | Uncategorized
With just four words, Clear Channel introduces two-second ads called “Blinks.” “Iced coffee at McDonald’s” is the first of what maybe a new trend in ads aimed at consumers’ ever shrinking attention spans. VIA Washington Post
