What’s Second Life All About, Anyway?

by | May 23, 2007 | Branding

Since I’ve posted the stories about Costa Cruise Lines introducing their latest ship online, so many people have asked me about Second Life that I thought an explanation was in order. My brother Doug turned me on to a great intro article Entrepreneur.com just...

More on Costa Cruise Lines’ Second Life Debut

by | May 23, 2007 | Branding

Yesterday I wrote about Costa Cruise Line simultaneously introducing their new ship, The Serena, in the real world and in the virtual world (See post VIA Turkel Talks).Building brand value with their Second Life introduction, Costa worked together with their Italian...
Skip to content
×