Forget Mass Media — Be Your Own Billboard | Bruce Turkel

For years people have walked around town advertising Armani, Polo, and Old Navy on their shirts, not to mention universities, rock bands and various tourist destinations.

Now, thanks to Reactee (React + Tee, get it?!) you can post your own message complete with a SMS response vehicle. When people see your shirt and are interested in the message (or the person inside the tee) they can send a text message to the code on the shirt and get back a pre-determined response.

Forget Hot or Not, HERE’S the new millennium way to see if anyone cares.

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