by Bruce Turkel | Apr 17, 2007 | Uncategorized
There’s a lunch counter on display in the Smithsonian Institution that was taken from Greensboro, North Carolina. According to the plaque, Greensboro was the site of the first civil rights sit-in in the American south. But at least a year before the sit-ins in North...
by Bruce Turkel | Apr 13, 2007 | Uncategorized
At a recent Search Engine Strategies conference, GM’s CEO for Latin America was on the panel talking about how GM had set up a blog for their executives and how they were allowing uncensored comment from anyone who cared to participate. When Federico Calvo from my...
by Bruce Turkel | Apr 12, 2007 | Branding
As the marketing of travel and tourism continues to change, two travel sites are taking a cue from YouTube and distributing consumer-created video content on their sites. Travelistic.com and LonelyPlanet.tv are both offering users and tourism bureaus the opportunity...
by Bruce Turkel | Apr 12, 2007 | Branding
There’s no doubt that brands are badges, telling everyone who we are and how we want to present ourselves to the world. But how far does this go? A recent article in the New York Times suggests that brand-badge symbolism has become so powerful that certain cars...
by Bruce Turkel | Apr 11, 2007 | Uncategorized
You can credit the Internet for another major change in travel marketing. Thanks to sites such as TripAdvisor, happy and unhappy guests can immediately post their opinions for all the world to see. As Michele Higgins writes in The New York Times, “The Web Gives Hotel...
