by Bruce Turkel | Oct 10, 2018 | Branding, Bruce Turkel
Walking through a park the other day I noticed a man strolling in front of me wearing a North Face jacket. I knew it was North Face because the company positions their logos on the backs of their jackets, directly over the wearer’s right shoulder blade. How strange....
by Bruce Turkel | Oct 3, 2018 | All About Them, Branding, Bruce Turkel
Sometimes a thing looks like both the component parts that make up the thing and a collection of the thing itself. A rock, for example, looks both like a grain of sand and a mountain. Chunks of ice, too, look both like ice crystals and icebergs. Human nature can often...
by Bruce Turkel | Mar 6, 2018 | Branding, Bruce Turkel, Keynote speaking, Leadership, Marketing & Advertising
Algorithms vs. Elbow Grease.If you pay attention to the news these days, you’ll start seeing more and more things happening which can be defined as the battle between algorithms and elbow grease. In many ways, I believe this conflict is becoming the defining...
