marketing.bruceturkel - Bruce Turkel

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Philip Marlowe on Marketing

Philip Marlowe on Marketing

Up on stage as the opening keynote speaker, I explained to my audience why their efforts branding their businesses by promoting the functions of what they sell or what they do was ineffectual. Instead, I suggested they should spend their time establishing an emotional connection with their customers. I showed them why this would both ...

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The Best Jimmy Buffett in the World

The Best Jimmy Buffett in the World

My good buddy Tom Todoroff  is one of the leading acting and best keynote speaker coaches in the world.  Even though I have no evidence to confirm my hunch, I’m pretty sure that Michael Douglas’ character on the Kominsky Method is based, pretty accurately, on Tom’s life. A quick scan of the testimonials on Tom’s ...

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Profiting From Give and Take

Profiting From Give and Take

Newton’s Third Law of Motion states: “Every action has an equal and opposite reaction.” Later, The Byrds rerecorded Pete Seeger’s interpretation of a passage from the Book of Ecclesiastes: “For everything, (turn turn turn) there is a season.” And so, we all believe that one thing causes another. The Butterfly Effect  It’s natural to believe ...

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Duct-Taped Bananas, Jackson Pollock, and Your Brand

Duct-Taped Bananas, Jackson Pollock, and Your Brand

If you’ve been reading anything about the goings on at Art Basel in Miami, you’ve probably heard about the $120,000 banana.  If you haven’t, here’s what my buddy Keith Harmeyer wrote about the most talked-about work of art at this year’s show:  Duct-taped Bananas  The banana, duct-taped to a wall, was the work of Italian ...

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What You Can Learn from Bobby Ingram

What You Can Learn from Bobby Ingram

Bobby Ingram died last month. Bobby was a stage engineer, high school theater teacher, union stagehand, merchant marine, dolphin captivity activist, navy veteran, father, husband, recording artist, songwriter, raconteur, folk-rock troubadour, and so much more. He was also my friend. Last week Bobby’s community got together and remembered him with a memorial service and celebration ...

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How to Get the Best Results

How to Get the Best Results

The one hour, time-certain meeting convened at 10:00 AM.  It’s 11:45 and we’re only about halfway through the agenda. The enormous conference table is completely surrounded, and even more people fill the folding chairs around the walls. A DOT engineer is making his presentation on the department’s strategy to reconfigure a high-traffic roadway. The engineer ...

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CC2CC – The Most Effective Way For You To Sell Yourself

CC2CC – The Most Effective Way For You To Sell Yourself

Minutes after I walk on stage as a keynote speaker presenting on brand building, I reach into my pocket and pull out a little harmonica. After a quick introduction, I play “Minuet in G” by Johann Sebastian Bach. Once I confirm that everybody recognizes the tune (despite my tortured rendition) I play another tune, this ...

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Why is your Brand Like the Best Croissants in the World?

Why is your Brand Like the Best Croissants in the World?

My friend Naomi owns my favorite breakfast spot — the Madruga Bakery in Coral Gables, right across the street from the University of Miami. The best croissants in the world The Madruga Bakery serves the best croissants I’ve ever tasted, including ones I’ve oohed and aahed over in France, Italy and Spain. Along with the ...

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Build Your Business With Emotion, Not Reason

Build Your Business With Emotion, Not Reason

It’s time for you to market your business like a pickup truck. That’s because Fiat Chrysler Automobiles (FCA) is about to release their 2020 Jeep Gladiator; a midsized truck based on their best-selling Wrangler four-door SUV. The Gladiator is a nostalgic recreation loosely inspired by Jeep’s original Gladiator pickup truck that was built between 1962 ...

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From Birken Bags to Birkenstocks

From Birken Bags to Birkenstocks

Hermés uber status symbol, the Birken Bag, range from $12,000 to more than $200,000. Fortune Magazine suggests that they might be a good investment because “Earlier this month, a single handbag sold at a Christie’s auction in Hong Kong for $223,000, breaking a world record for handbags sold at auction. That record-setting handbag was a ...

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Putting the Service Worker in Customer Service

Putting the Service Worker in Customer Service

Here’s a fascinating dichotomy: The management structure in most hotels is very hierarchical. The org chart pyramid starts at the top with the owner, then the General Manager, then the department directors (Food & Beverage, Housekeeping, Grounds Keeping, Operations, Administration, etc.), then the supervisors, and so on. At the base of the pyramid, both in ...

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