by marketing.bruceturkel | Aug 7, 2019 | Branding, Bruce Turkel, Building Brand Value
An article in AdWeek Magazine titled “The Survivors” promised to teach readers, “How to make it as an indie agency in the merger era.” (For those of you not in the advertising agency business, that means how small, independent advertising agencies can survive without...
by marketing.bruceturkel | Jul 31, 2019 | Building Brand Value
It’s not the most attractive image, I know. But I got up from the table with something stuck between my teeth. I walked through the dining room to the front counter looking for the little cup filled with toothpicks. After circling the front desk and reception...
