by Bruce Turkel | Sep 5, 2007 | Branding
Hats and feathers off to TravelNevada.com for their latest print campaign. By presenting what you expect from their brand (Elvis and showgirls) with what you don’t (the great outdoors), they reinforce their core competencies while they introduce new travel...
by Bruce Turkel | Aug 28, 2007 | Branding
VIA NYT: Some companies pay millions to have their logos on Dale Earnhardt Jr.’s racecar, but others prefer to pay Brian Katz $500 or more a month for space on his Ford Expedition. Read more here…
by Bruce Turkel | Aug 28, 2007 | Branding
If you think seeing is believing, you won’t believe this. It’s a little technical in the begining but your patience will be rewarded.
by Bruce Turkel | Aug 22, 2007 | Branding
Click here for the full video
by Bruce Turkel | Aug 21, 2007 | Branding, Marketing & Advertising
From the New York Times: FOR generations, advertising interrupted the entertainment that Americans wanted to read, hear or watch. Now, in a turnabout, advertising is increasingly being presented as entertainment — and surprisingly, the idea of all ads, all the time,...
by Bruce Turkel | Aug 21, 2007 | Branding
From AdFreak.com: Virginia is for lovers, not criminals. That’s why their state tourism agency is pulling ads where the models inadvertently flash a gang sign. Apparently, the heart shape they make with their hands is nearly identical to the gesture of the Gangster...
