by Bruce Turkel | Jun 17, 2009 | Branding
Mark Trueblood commented on my post that the Republican Party should take a branding lesson from Cadillac: “I think the GOP’s problems are much deeper than an lack of youth or sleekness…their image problem is not their age, it is their actions and...
by Bruce Turkel | May 5, 2009 | Branding
Used to be that a Cadillac represented the ultimate achievement. Leonard Chess created a music empire by paying his blues and rock & roll stars with Caddys. Presidents were chauffeured in them. Corpses took their final rides in them. The word Cadillac even became...
by Bruce Turkel | Mar 6, 2009 | Branding, Bruce Turkel
Bruce just finished keynoting for the Illinois Governors Conference on Tourism in Chicago, and accompanying him on stage was an incredibly gifted graphic interpreter by the name of Brandy Agerbeck. What came out of their time together was unanimously agreed to be...
by Bruce Turkel | Oct 8, 2008 | Branding
Ads of the World just posted our Flamenco Passion campaign, created for Sol Melia Hoteles, on their front page. You can see the ads here!
by Bruce Turkel | Sep 8, 2008 | Branding
I’ll be speaking on Building Brand Value at Brand Management Camp in Las Vegas. Thanks to that booking, Tom Asacker has posted some of my thoughts on his website A Clear Eye. Check it out here. And thanks Tom.
by Bruce Turkel | Aug 21, 2008 | Branding
Our neighbors at Crispin Porter Bogusky are at it again. The purveyors of fast food calories for clients Burger King and Pizza Hut are now writing their second diet book. (The first, Eating The Angus Diet, was a promotion for Burger King’s Angus Burger,...
