by Bruce Turkel | May 5, 2008 | Branding
Graphic graphic: UK Office of Govt Commerce’s new logo POSTED BY DAVID PESCOVITZ, APRIL 23, 2008 1:33 PM | Seen here is the new logo for the UK Office of Government Commerce. Tilt your head to the left and look at it again. From The Register: “Well, we...
by Bruce Turkel | Mar 24, 2008 | Branding
Lots of advertising agencies talk about being courageous. And some even say they’re looking for courageous clients. With that in mind, here’s a salute to Todd David, CEO of LifeLock. Todd’s company provides online protection against identity theft....
by Bruce Turkel | Jan 16, 2008 | Branding
by Bruce Turkel | Dec 3, 2007 | Branding
I once told my mom that when people say AMF it means “Adios, My Friend.” Although that interpretation is only 1/3 accurate, it is certainly closer than Spirit Airlines tongue in cheek explanation that MILF stands for “Many Islands Low Fares.” Got to give them credit—...
by Bruce Turkel | Dec 3, 2007 | Branding
Want to build a brand that will mean more to your members than their morning coffee? The first step is to understand that it’s not really about branding at all—it’s about building a relationship. By: Bruce Turkel Starbucks equals community. Apple equals cool. BMW...
by Bruce Turkel | Nov 19, 2007 | Branding
Here are some gutsy ads McCann Erikson used to promote their services. I wonder if they could have sold this great campaign to their clients??!!
