How Are Hotels Going To Get Bookings?

by | Nov 14, 2007 | Branding

VIA 4 Hoteliers Experts are projecting that 60% of all business will be booked online next year – how are you going to get your fair share? 4 Hoteliers research says there are four tools potential guests use to find their hotels: Brand Loyalists They only stay...

The Media Is The Message – Part VIII

by | Oct 26, 2007 | Branding

Here at Turkel, we love when creative advertising utilizes every day items to create unique messages (see paint cans and newspaper). It seems that SAS in London has found a way to fuse that idea into a method that actually promotes a public service. Click on the image...

Wal-Mart Gets Emotional

by | Sep 13, 2007 | Branding

As noted on Reuters, famed big-box retailer Wal-Mart is ditching their long-running slogan “Always Low Prices” and changing it to “Save Money. Live Better.” According to the article, “The new slogan comes as Wal-Mart is incorporating more of an emotional tone...

A New Way Of Looking At The Same Old Thing

by | Sep 5, 2007 | Branding

Hats and feathers off to TravelNevada.com for their latest print campaign. By presenting what you expect from their brand (Elvis and showgirls) with what you don’t (the great outdoors), they reinforce their core competencies while they introduce new travel...
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