by Bruce Turkel | May 24, 2007 | Branding
It’s no secret to anyone who knows our work that we spend a lot of our time branding destinations. To date we’ve worked for El Salvador, The Alabama Gulf Coast, The Mississippi Gulfcoast, and more famously Kissimmee and Miami.A few weeks ago I wrote about...
by Bruce Turkel | May 23, 2007 | Branding
Since I’ve posted the stories about Costa Cruise Lines introducing their latest ship online, so many people have asked me about Second Life that I thought an explanation was in order. My brother Doug turned me on to a great intro article Entrepreneur.com just...
by Bruce Turkel | May 23, 2007 | Branding
Yesterday I wrote about Costa Cruise Line simultaneously introducing their new ship, The Serena, in the real world and in the virtual world (See post VIA Turkel Talks).Building brand value with their Second Life introduction, Costa worked together with their Italian...
by Bruce Turkel | May 22, 2007 | Branding
Costa Cruise Line held the inauguration of their newest ship, The Serena, over the weekend. What’s cool is that they did a simultaneous virtual inauguration on Second Life. And from what we saw, tons of people (Avatars) showed up. The DJ party in the disco was...
by Bruce Turkel | May 17, 2007 | Branding
When number two and three are Microsoft and Yahoo and they are looking to partner, you know how tough the big dog is. And notice how Google stays on top with planned and on-going change, improving their product, expanding revenue sources, and making their brand more...
by Bruce Turkel | May 14, 2007 | Branding
Here’s an opportunity to really prove if your ads work. A new vending machine in Japan dispenses free drinks after showing paid advertising. The new auto-vendor has a central LCD screen that is either 19 or 10.4 inches across and which displays ads that are...
