by Bruce Turkel | May 22, 2007 | Branding
Costa Cruise Line held the inauguration of their newest ship, The Serena, over the weekend. What’s cool is that they did a simultaneous virtual inauguration on Second Life. And from what we saw, tons of people (Avatars) showed up. The DJ party in the disco was...
by Bruce Turkel | May 17, 2007 | Branding
When number two and three are Microsoft and Yahoo and they are looking to partner, you know how tough the big dog is. And notice how Google stays on top with planned and on-going change, improving their product, expanding revenue sources, and making their brand more...
by Bruce Turkel | May 14, 2007 | Branding
Here’s an opportunity to really prove if your ads work. A new vending machine in Japan dispenses free drinks after showing paid advertising. The new auto-vendor has a central LCD screen that is either 19 or 10.4 inches across and which displays ads that are...
by Bruce Turkel | May 14, 2007 | Branding
Holy cow. I just got this e-mail from Apple’s iTunes store: VIA David Pogue. The New York Time’s technology writer shows how Apple just seems to do everything right.
by Bruce Turkel | May 7, 2007 | Branding
Owen Frager turned me on to this insight into the power of online branding. VIA The Frager Factor.
by Bruce Turkel | May 7, 2007 | Branding
Recent weather disasters in Kansas, New Orleans, Mississippi, Europe and so on should remind every destination, DMA, hotel group and others about the critical importance of a crises recovery plan. Tux Turkel (no relation as far as I know) wrote a very good article on...
