by Bruce Turkel | Jan 10, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value
Click HERE to watch video. Your Function is Cost of Entry You’ve spent most of your life getting really good at what you do. College, maybe graduate school, an internship, entry-level jobs, climbing up the ladder – learning, improving your skills, honing your...
by Bruce Turkel | Jan 3, 2023 | All About Them, Branding, Bruce Turkel, Building Brand Value
Click HERE to watch video. Is it True That Practice Makes Perfect? There are people who make it a practice not to sit across from me at meetings. That’s because I spend my time in those meetings drawing caricatures of everyone else sitting around the table,...
by Bruce Turkel | Dec 26, 2022 | All About Them, Branding, Bruce Turkel, Building Brand Value
Click HERE to watch video. Smile Sir Charlie Chaplin wrote the melody for the tune Smile in 1936 for the film Modern Times. The lyrics weren’t added until 1954. Since then, the song has become a popular standard of the classic song book, recorded by everyone...
by Bruce Turkel | Dec 20, 2022 | All About Them, Branding, Bruce Turkel, Building Brand Value
Click HERE to watch video. Is Elon Musk Destroying Tesla’s Brand? Quick. How many auto company CEOs can you name? Chances are you came up with a few dead ones – Henry Ford, Ferdinand Porsche, Enzo Ferrari, and Lee Iacocca – and only one live one – Elon Musk, CEO...
by Bruce Turkel | Dec 14, 2022 | All About Them, Branding, Bruce Turkel, Building Brand Value
Click HERE to watch video. How do you prepare for the new year? I’m not talking about pulling the Moët out of the ice bucket and putting on your gown or tuxedo. Nor am I talking about pulling the Moët out of the ice bucket and trying to stay awake just long...
by Bruce Turkel | Dec 5, 2022 | All About Them, Branding, Bruce Turkel, Building Brand Value
Click HERE to watch video. Putting the UNITY in COMMUNITY. When I sold my advertising agency almost six years ago, I went on a search for the answer to a simple, but not simplistic, question: “What’s next?” How did I do it? Well, you know the old saying, “If the...
