by Bruce Turkel | Oct 1, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
People are constantly asking ‘what is a brand?’ and ‘how a brand is defined’. Most business people and consumers are savvy enough to understand that a brand is not a logo or a trademark, it’s not an ad and it’s not a sign, website or brochure....
by Bruce Turkel | Sep 24, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Have you upgraded to iOS 7 yet? If you’re an Apple iPhone or iPad user you know what I’m talking about (if you aren’t an Apple user, indulge me please and read on. You’ll catch on quickly.) iOS 7 is Apple’s chief of design Jonathan Ive’s first public shot at...
by Bruce Turkel | Sep 16, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Do you understand how speakers bureaus work? I never did either. In fact I was starting to believe the old adage that the only time speakers bureaus need you is when you don’t need them. Then I became friendly with a few speakers bureau owners and started working with...
by Bruce Turkel | Sep 15, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
My friend Phil Allen, brilliant lawyer and blazing lead guitar player for The Southbound Suspects, told me this story: The defense attorney was questioning the prosecution’s star witness. “So you say you actually saw my client bite off the victim’s ear in the bar...
by Bruce Turkel | Sep 10, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
I don’t usually use this space to rant. I try to be thoughtful, even-tempered, and even a bit circumspect in what I write about here. But today I’m typing this post with my teeth firmly clenched together and my fingers smacking the keyboard. A few months ago I spoke...
by Bruce Turkel | Sep 2, 2013 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
The Internet bubble burst right after Y2K and the real estate bubble burst after the middle of the decade because people believed that with all the new technology and opportunities the old rules simply didn’t apply anymore. But the history of fads has shown us that...
