by Bruce Turkel | Jan 2, 2018 | Branding, Bruce Turkel, Keynote speaking, Leadership, Marketing & Advertising
Retail purchases used to be made in bricks and mortar stores. Today, more and more sales are made online. Politicians and celebrities used to communicate with voters through press secretaries, publicists, and multi-level public relations. Today, more and more of them...
by Bruce Turkel | Dec 20, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Resolutions that Matter.Perhaps you’ve promised yourself one of these: “I’m going to go to the gym every day.” “I’m going to stop eating carbs, sugar, and everything else that’s bad for me.” “I’m not going to procrastinate anymore.” “I’m going to get at least seven or...
by Bruce Turkel | Dec 11, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
For months, we’ve been watching as high and mighty men in business, politics, and entertainment have been fired or forced to resign because of their reprehensible behavior with the women (and sometimes men) in their businesses and in their lives. The list includes...
by Bruce Turkel | Nov 28, 2017 | Branding, Bruce Turkel, Keynote speaking, Leadership, Marketing & Advertising
You Cannot Square a Circle. “…so, they spend all this money, but they’re not doing it right,” my friend Mitch said. “I know there’s a big business there. All we have to do is square the circle.” “Huh? I interrupted. “What does square the circle mean?” You can’t turn a...
by Bruce Turkel | Nov 14, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
Twelve people are sitting around a conference room littered with two days’ worth of empty coffee cups and water bottles, plus enough USB chargers to open an Apple Store. Our Mastermind is coming to an end. We’re busy tying up some loose ends and handing out...
by Bruce Turkel | Nov 6, 2017 | Branding, Bruce Turkel, Keynote speaking, Marketing & Advertising
First, a disclaimer: When I say “my mother” I am not talking about MY mother. When I say “my wife,” I am not talking about MY wife. And when I say “my neighbor,” I am not talking about MY neighbor. They are just examples of people I know whose names have been changed...