by Bruce Turkel | Jan 30, 2009 | Building Brand Value
A childhood friend of mine runs a very advanced consulting business. He recently confessed that he wasn’t getting enough leads and wasn’t converting those he did get into sales.We spent a few hours applying the seven points of Building Brand Value to his...
by Bruce Turkel | Apr 28, 2008 | Building Brand Value
Time and time again we talk about Building Brand Value by differentiating your product or service based on organic advantages. Here’s a beautiful ad, created for the Three Kings Hotel On The Rhine and placed in Lifestyles Magazine. This ad, aimed specifically at...
by Bruce Turkel | Jan 31, 2008 | Building Brand Value
As you may know, I spend a lot of my time traveling the world speaking on building brand value and creativity. I also teach presentation skills and help people with their own presentations. So I’m always watching great speakers and looking for tips and...
by Bruce Turkel | Dec 11, 2007 | Building Brand Value
Thanks to Google Alerts, I found this great review of my book, Building Brand Value, on the Beyond Madison Avenue blog. Because I believe in always celebrating the good stuff, I thought a quick blog post was in order. Thanks for indulging me! And thanks for the great...
by Bruce Turkel | Nov 29, 2007 | Building Brand Value
Surprised by the results? The Knowland Group recently released this study, and you can read more about it here. Really talks to our concept of Building Brand Value, doesn’t it, where a destination is more desirable because of its brand name.
