by Bruce Turkel | Jan 9, 2019 | Branding, Bruce Turkel, Building Brand Value
I’m sitting in the second row of the big conference room listening to the keynote speaker at a corporate event. Every few minutes the speaker raises his hand and asks the audience if they’ve experienced whatever it is that he’s talking about. “How many of us,” his...
by Bruce Turkel | Jan 2, 2019 | Branding, Bruce Turkel, Building Brand Value
New years are great times to look back and look forward – to evaluate how you did in the year that just ended and plan for the year to come. When it comes to your brand strategy and building your personal brand, the new year is also the perfect time to plan for how...
by Bruce Turkel | Dec 26, 2018 | Branding, Building Brand Value
Want to know how to ask for money? Pull off any expressway and down onto any exit ramp in any big city in America and you’ll probably have this same experience: As you slow down on the exit ramp, you’ll see a man or woman in soiled clothes and filthy sneakers standing...
by Bruce Turkel | Nov 28, 2018 | Branding, Bruce Turkel, Building Brand Value, Keynote speaking
Uber’s new CEO, Dara Khosrowshahi, is new to his position, but a recent email to employees proves he is a thoughtful inspirational speaker.When UK officials announced that they would not renew Uber’s license to operate in London, Uber announced its plan to appeal the...
by Bruce Turkel | Nov 21, 2018 | Branding, Building Brand Value, Keynote speaking
American mythologist Joseph Campbell was best known for his theories on the power of stories and myths. Campbell’s theory of the “monomyth” held that all great myths and stories throughout history are simply variations of one powerful meta-myth. Campbell’s theory was...
by Bruce Turkel | Nov 14, 2018 | Branding, Bruce Turkel, Building Brand Value
“I went to Whole Foods for the first time since they were bought by Amazon. I read they lowered the price of salmon to $9.99/lb. Wow! We love healthy salmon! They do have salmon for $9.99. But after reading the 5-point type, I saw that all of their lower-priced salmon...
