by Bruce Turkel | Apr 9, 2007 | Uncategorized
VIA my brilliant friend Bob Wright in Orlando: “I feel lucky to be watching a marketing lesson on at least two of the four P’s of marketing — pricing and promotion, especially the use of price as strategy — provided by Disney. No picking sides...
by Bruce Turkel | Apr 9, 2007 | Uncategorized
Did you know that the most valuable thing in a Tiffany’s Jewelry Store comes free with every purchase but you can’t buy one at any price? It’s their signature robin’s egg blue shopping bag and it makes everything Tiffany’s sells, from a...
by Bruce Turkel | Apr 9, 2007 | Uncategorized
by Bruce Turkel | Apr 5, 2007 | Marketing & Advertising, Uncategorized
By now the entire advertising industry is buzzing with news of the new ways coming to rate commercials. While ratings have always calculated how many people (the industry term is “eyeballs”) watch a particular ad, the new system will report on how many people change...
by Bruce Turkel | Mar 30, 2007 | Uncategorized
After 350 years of accepting that an apple will inevitably fall because of gravity, Steve Jobs has created his own theory. ABC News reports that Apple has now broken into the travel industry by negotiating deals with several airlines to make their planes “iPod...
by Bruce Turkel | Mar 28, 2007 | Uncategorized
Call me cynical, but does anyone think it was just an accident that a Democratic senator’s aide was arrested for carrying a weapon? After all, if polls show that Democrats are finally catching up to Republicans on safety and security issues, what could be better than...
