After 350 years of accepting that an apple will inevitably fall because of gravity, Steve Jobs has created his own theory. ABC News reportsthat Apple has now broken into the travel industry by negotiating deals with several airlines to make their planes “iPod friendly”. Beginning in mid 2007, passengers on United Airlines, Continental Airlines, Delta Air Lines, Dubai-based Emirates, Dutch carrier KLM and Air France “will be able to power and charge their iPods during flights and watch video content from their iPods on seat-back displays.”
In a world where airlines are desperate to distinguish themselves in a “whatever flight is cheapest on the internet” consumer market, using a proven brand seems to be the next step in air travel.
With a little bit of ingenuity and a whole lot of branding power, Apple will be doing a whole lot more flying than falling.