Get Back to Where You Once Belonged. - Bruce Turkel

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Will doing what you did before the pandemic get you where you want to go now, or should you try something new? And if your answer is a resounding “YES,” then what do you think you should try next? Please leave a comment and tell us — I’d love to hear from you.

This weekend I attended my second live conference in more than a year and a half – the National Speakers Association annual meeting in Las Vegas.

Two conferences in 18 months might not seem odd to you but considering that before the COVID pandemic I was keynoting at a conference somewhere around the world almost once or twice each week, it was quite a change for me.

Sure, I’d done virtual conferences on Zoom and I’d participated in a number of meetings and workshops using other virtual technologies, but this was back to the old-fashioned, stay at a big conference hotel, see people from around the world, drink too much coffee, stay up way too late, get up way too early, exchange business cards, listen to speakers, kind of event.

Here are a few observations from the road you might find interesting:

1. Travel is back; the airport, the airplane, and Vegas were packed

Granted, there was a lot going on in Vegas including a Garth Brooks concert and a middle heavyweight boxing match. Even so, it was almost a little shocking to see how many people were in the plane, on the streets, in the hotels. If you’ve been sheltering-in-place and wondering when the world is going to start up again, guess what? It’s already happened.

2. Masks? What Masks?

I find it kind of shocking that masks have been politicized to the point where people don’t wear them even in elbow-to-elbow crowds. Personally, I’ve enjoyed not getting a cold, sore throat, or the flu in a year and a half. I think wearing masks in public makes a lot of sense. And for those of you who think they’re too uncomfortable, just think about being intubated instead.

3. Red, Yellow, Green is Not Enough

Both events I’ve been to offered red, yellow, and green buttons to let other attendees know how you felt about physical contact. The red buttons say, “No Physical Contact.” The yellow ones say, “It’s Tricky,” and the green ones say, “Hugs Welcomed and Encouraged.”

I’m no germaphobe but those dogmatic directives don’t work for me. Instead, I’d like a blank panel with a remote control that I could adjust for each person I greet. After all, there are some I’m happy to hug, some I’m perfectly content to fist bump with, and other that I didn’t want to touch even before COVID. If you’re looking for a new business idea, take this one and run with it.

4. I Don’t Miss Housekeeping at All.

Both hotels I’ve stayed at did away with daily housekeeping. They said it was for my “personal protection,” but I’m thinking it was more for their HR departments and their bottom lines. But here’s the thing – I’m happy to not have someone in my room for a couple of days. I’m perfectly capable of making my bed, I don’t need all my towels refreshed every single day, and I don’t need the mini bar refilled anyway.

5. There’s Nothing Like Face-to-Face.

Over the last 18 months I’ve attended Zoom board meetings, Zoom birthday parties, and Zoom family reunions. I’ve done Zoom keynote speeches and workshops and I’ve even hosted Zoom mastermind meetings. And each time I’ve been pleasantly surprised at how well the technology works and how quickly it becomes second nature. But as good as Zoom is, there’s nothing like face-to-face. 

Hybrid meetings do allow everyone to participate, but real relationships and real opportunities come from both the personal touch and the random collisions that in-person meetings provide. 

The bottom line is that there is an enormous amount pent up demand just chomping at the bit for new experiences and new innovations. And if you’ve been waiting for the time to reinvest your time, money, and effort in building your business and pursuing your customers, now’s the time to do it. Because the world is back, and you should be too!

Please click on the “COMMENT” button and let me know what you’ve been experiencing and what you’re doing to seize the day.


  1. Michael J Grimme says:

    Greetings Bruce

    Enjoyed your article. I travel a great deal these days, (200+ days) as a charter pilot and the first thing I do when I arrive at my hotel is to put the do not disturb sign on my hotel door. One reason is I am always changing time zones so I nap/sleep at odd hours, and two because I prefer no one enters my room when I am not there. If I need towels, I can always find a housekeeper.

    I have traveled around the world throughout Covid and have seen airports like ghost towns and now mob scenes.

    Agree with you……….wore a mask as needed and never even got a cold! Got vaccinated mid April .


  2. Now I have made your newsletter my lifetime goals are completed! Great seeing you.

  3. jojo says:

    Please be careful. We love you! and don’t want to see anything happen to you…

    • Bruce Turkel says:

      Thank you Jojo, it’s so good to hear from you. And thanks for your concern. I’ve been vaxxed, I still wear a mask, I carry sanitizer and am very careful. I like not being sick!!

  4. Hi Bruce,
    Saw your name mentioned in David Altshuler’s blog yesterday. Guess it true that birds of a feather run together. You and he are two of my favorite bloggers. Both of your write intelligently, with a story to tell and a message to convey. I look forward to reading your blogs.

    Thanks for keeping me inspired.

    Dennis Kleinman

    By the way, I live in Miami Shores and I’m very fond of Doug & Gigi as well.

    • Bruce Turkel says:

      Thanks Dennis, that’s very nice. It probably won’t come as any surprise to you that sometimes David and I work out difficult passages or concepts in our own blogs while we’re running. And sometimes, one of us will make a comment, and the other will say “THAT’S a blog post.” Then we’ll negotiate over who is going to use the idea…
      So glad you read BOTH our blogs. And thanks for weighing in.

  5. Carlos says:

    So well put and so true! People are out and traveling. Hotel room prices for BOTH business and leisure are in many cases at levels i have not seen. All that said, it sure is great to be with “people” again. The FOMO is setting in!

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