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How to be Creative.
The visual light spectrum is made up of seven colors: violet, indigo, blue, green, yellow, orange, and red. Of course, there are an infinite number of variations, but every rainbow you've ever stared up at covers the basics. Coincidentally, Western music is made up of a seven also. In this case, seven notes, Do Re Me Fa So La, Ti.
Sure, there's Do, but that's an octave – do – do – and it's really the same note, only seven steps apart. And yes, for the musically pedantic, there are sharps and flats, but come on, those are really just variations on a theme.
What's most amazing to me is that every piece of Western music ever written, from Waltzes to Western, classic to classic rock, uses these same seven notes. And every piece of art ever created from Delacroix and Hopper to Damian Hirst used the same seven colors.
Imagine that, the most creative works in human history were all created with the very same tools, notes, and colors, that we all have access to every single day.
Maybe that suggests that there's a new way of looking at creativity that we can all tap into, enjoy, and benefit from.
How can businesses put this simple idea to work?
Who Can Show You How to be Creative?
It's easy if you just think of creativity as putting old things together in new ways.
The founders of eBay did it. They simply combined a flea market or bazaar, the world's oldest business… okay, the world's second oldest business, with the internet to create their online empire.
Jimmy Buffett, a country music singer who never had a top 10 hit did it too when he simply combined his country songs with a highly aspirational tropical mood to create an unparalleled lifestyle brand.
Combining old things in new ways, whether you start with colors, notes or your business or association's offerings is the simple way to make creativity work for you.
If you'd like to see it and hear it the way I do, why not get in touch?
I'd love to show you how creative you are, too.