BRUCE’s BLOG

Sales Made Easy 8 in a Series

Sales Made Easy 8 in a Series

There are many ways you can set yourself and your business apart: You can be cheaper, faster, better looking, closer, more innovative, better, higher quality, more convenient, or better known. You can be all of the above. Or you can be something else.
However, the best way to build your brand value and demonstrate why you matter to your customers and your potential customers is to understand why you matter to them.
Sales Made Easy 8 says…

Sales Made Easy 5 in a Series

Sales Made Easy 5 in a Series

If you understand what you do, what your client wants, and where those two things intersect, you already know where to focus your time and attention. Sure, there are other things you can do. But just like that delayed flight, you’re better off concentrating on the things you can affect and improve instead of busying yourself worrying about things that are out of your control.
Sales Made Easy 5 says…

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