Advertising, All About Them, Branding, Branding Yourself, Bruce Turkel, Building Brand Value
Customers and collectors attach significant value to products and places that excelled in specific functions even though those same people place little value on those specific functions anymore. How can you and your business benefit?
All About Them, Branding Yourself, Building Brand Value, Coronavirus, IS That All There Is?, Uncategorized
In the old days, before CORONA and also before the Internet, it was easy to keep your personal and professional lives separate. But today, technology, social media, work habits, and our reaction to the pandemic all conspire to force our lives together. The real opportunity for all of us is to look at the benefits of combining our lives while we improve both of them at the same time.
Branding, Branding Yourself, Building Brand Value, Coronavirus, Crisis Management, Is That All There Is, Uncategorized
Click HERE if you’d rather watch the video. This week’s breaking news was about Johnson & Johnson and Merck working together to produce Johnson & Johnsons’ COVID vaccine. CNBC pointed out that this sounded like a truly extraordinary collaboration. But then, extraordinary times do require extraordinary efforts. Think about it: Who would ever think that in a million […]
Branding, Branding Yourself, Bruce Turkel, Building Brand Value, Uncategorized
Eight years ago Paul Davison was scooping ice cream at SXSW. Today he is a cofounder in Clubhouse, the hottest social media service around. Admit it, after Facebook, LinkedIn, Twitter, TikTok, and Instagram became ubiquitous you didn’t think there could be any room for another social media site, did you? But did you know that […]