BRUCE TURKEL’S BLOG

The Power of Story Selling

American mythologist Joseph Campbell was best known for his theories on the power of stories and myths. Campbell’s theory of the “monomyth” held that all great myths and stories throughout history are simply variations of one powerful meta-myth. Campbell’s theory was so universal, he was even able to extend it to our belief or disbelief in the existence of God. Campbell wrote, “God is a metaphor for [...]

By |2018-11-21T16:53:30+00:00November 21st, 2018|1 Comment