by Bruce Turkel | Jun 15, 2021 | All About Them, Branding, Bruce Turkel, Building Brand Value, Is That All There Is?, Leadership, Marketing & Advertising
Click HERE if you’d rather watch the video. What have you heard about Milli Vanilli singer John Davis dying after a struggle with COVID? How about the United States Postal Service apps that provide direct links to sex traffickers? Or maybe you read about the change to...
by Bruce Turkel | Jun 8, 2021 | All About Them, Branding, Bruce Turkel, Building Brand Value, Is That All There Is?
Click HERE if you’d rather watch the video. I remember an example of the power of great copywriting, where adding one simple word doubled a product’s sales almost overnight. The product was shampoo. The word was “repeat.” The new line that sold so much more shampoo...
by Bruce Turkel | Feb 22, 2021 | Building Brand Value, Is That All There Is?, Leadership, Marketing & Advertising
An article in AdWeek Magazine titled “The Survivors” promised, “How to make it as an indie agency in the merger era.” (If you’re not in the advertising business, that means how small, independent advertising agencies can survive without being gobbled up by...
by Bruce Turkel | Feb 9, 2021 | All About Them, Branding, Building Brand Value, Is That All There Is?, Leadership, Uncategorized
Did you watch Super Bowl 55 on Sunday night? For the first time in all the games I’ve watched over the years, I thought there was a meta message presented in both the game on the field and in the advertising on the television. Let me show you what I mean: I...
by Bruce Turkel | Aug 10, 2020 | All About Them, Branding, Bruce Turkel, Is That All There Is?, Marketing & Advertising
I think that Billy Joel is one of the greatest songwriters in modern American pop music. Joel stands along with Stevie Wonder, James Taylor, Carole King, Jackson Brown, Bob Dylan, Paul Simon, Smokey Robinson, and Bruce Springsteen. Of course your list may vary. My...
