by Bruce Turkel | Feb 9, 2009 | Building Brand Value
I was talking to Mark, my new business guy, and he wanted to know if I respond to the new business leads I find with Google Alerts. When I told him I do, he asked what my success rate was. It didn’t take a second of thought to come up with the answer – almost...
by Bruce Turkel | Nov 12, 2008 | Uncategorized
By guest blogger Vanessa Horwell With the endless discourse of cutbacks, staff layoffs and general economic woes, it’s very hard for us marketers not to hop aboard the fear-monger’s bandwagon. In the past couple of weeks, we have seen the Christian Science Monitor...
by Bruce Turkel | Oct 21, 2008 | Uncategorized
A gathering of over 700 marketers and advertising sorts down in Orlando for an ANA conference have voted Barack Obama as Ad Age’s Marketer of the Year. Obama beat out Apple, Zappos and, yes, John McCain. Complete story here.
by Bruce Turkel | Jun 30, 2008 | Uncategorized
VIA AdAge: “As marketers and media buyers scramble for more street-level advertising space in big cities, store windows are emerging as a new kind of billboard… Store operators and building owners are going for the idea because it turns under used...
by Bruce Turkel | Mar 24, 2008 | Branding
Lots of advertising agencies talk about being courageous. And some even say they’re looking for courageous clients. With that in mind, here’s a salute to Todd David, CEO of LifeLock. Todd’s company provides online protection against identity theft....
