by Bruce Turkel | Jun 26, 2007 | Uncategorized
Silver at the Cannes Lions 2007 for outdoor. Ads for the World Wildlife Fund Spain (WWF/Adena). Advertising Agency: Contrapunto, Madrid, Spain Executive Creative Director: Antonio Montero Creative Directors: Jaime Chavarri, Ivan de Dios Copywriter: Jaime Chavarri Art...
by Bruce Turkel | Jun 25, 2007 | Uncategorized
We all know that advertising is changing. The question is how.BBDO’s client, Judy Hu from GE warns agencies: “I would say the biggest challenge is that if you ignore technological change your client will find another agency who doesn’t.”Listen...
by Bruce Turkel | Jun 1, 2007 | Branding
Smaller Shops Are Spending Less Time Building Ads and More Time Investing in Products and Business Concepts. VIA Advertising Age
by Bruce Turkel | Apr 29, 2007 | Branding
Some of the most memorable and effective advertising happens when the creators use the medium itself to transmit their message. These international examples, collected on the web, show us that creativity can transform shopping bags, billboards, bus doors and even...
by Bruce Turkel | Apr 26, 2007 | Branding
In an interesting combination of advertising and social commentary, Nike has plunged bravely into the Don Imus controversey. Although the company takes the high road, it will be interesting to see what (if any) the response will be with consumers and throughout the...
